Lead Generation - API Documentation

Full reference for all commands, modes, and form submission endpoints.

In all URLs below, replace XXX with your AI Apps Account ID, found in your account settings.

How Endpoints Work

Two ways to call each endpoint, plus hosted form submissions
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App Command (API Call)
POST your request to https://api.aiappsapi.com with your API key and account ID in the POST body. The fields described in each section below go inside the jsonData POST field as a JSON-encoded string. Use this method when your server is making the call and you have your API credentials available.

Mode / Webhook (Direct URL)
POST directly to the endpoint URL shown in each section. The fields go in the POST body as standard form fields (the same fields you would include in an HTML form POST). Use this method for provider webhooks, website forms, or any third-party system that sends form data. No API key is required, the account ID is part of the URL.
Hosted form submissions: When lead capture forms are served on your hosted domain through the Website App Builder, form submissions POST directly to your domain (not the API). The platform handles the submission internally, stores the lead, and redirects the visitor to the next offer in the path or to a thank-you page. No API call is needed for hosted forms.

Submit Lead

mode: submitlead
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The main inbound endpoint for offer form submissions. When an offerID is provided, validates required fields, stores the lead profile, forwards data to third-party buyers if host-and-post is configured, auto-submits other path offers when all required data is already available, and returns the next offer in the path. When only an offerpathID is provided (no offerID), starts or resumes the path and returns the first available offer.
POST Mode URL (no API key needed)
https://api.aiappsapi.com/XXX/leadgen/submitlead
On hosted websites, lead forms POST directly to your domain URL (e.g. https://yourdomain.com/forms-5 or https://yourdomain.com/path-2). Use the mode URL above only when submitting leads from external systems.

Required Fields
Field NameField KeyNotes
Offer ID offerID The numeric index of the offer to submit against. Required for lead submission. Omit this field and provide only offerpathID to start or resume a path without submitting.
Email or Phone email / phone At least one is required. Email must be a valid address. Phone must be 10 digits (US format, leading 1 is stripped automatically).
Optional Fields
Field NameField KeyNotes
Offer Path ID offerpathID Numeric index of the offer path. When included with an offerID, the system updates path session state and returns the next offer. When sent alone (no offerID), starts or resumes the path.
First Name fname Lead's first name.
Last Name lname Lead's last name.
Address address Street address line 1.
Address Line 2 address2 Apartment, suite, unit, etc.
City city City name.
State state State or province.
Postal Code zip ZIP or postal code.
Country country Country code. Defaults to US if omitted.
Custom Fields c0 - c19 Up to 20 custom fields, positional. Each maps to the corresponding entry in the offer's custom fields configuration.
Opt-in optin Opt-in consent flag. Defaults to 1.
Source URL sourceurl Where the lead came from. Auto-detected from HTTP referer if omitted.

Submit Survey

mode: submitsurvey
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Accepts completed survey answers and stores them in the lead database. Each submission is stored as a separate record. On hosted websites, surveys are multi-page forms that submit page by page and store the final result automatically. Use this mode endpoint when submitting survey answers from an external system.
POST Mode URL (no API key needed)
https://api.aiappsapi.com/XXX/leadgen/submitsurvey

Required Fields
Field NameField KeyNotes
Survey ID surveyID Numeric index of the survey in your leadgen configuration.
Answers answers Object keyed by page index, each containing question answers. Example: {"0": {"0": "Yes", "1": "Blue"}, "1": {"0": "5"}}

Submit Application

mode: submitapplication
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Accepts completed application answers and stores them in the lead database. Works identically to the survey submission endpoint but stores records with an application type. On hosted websites, applications are multi-page forms handled automatically. Use this mode endpoint when submitting application answers from an external system.
POST Mode URL (no API key needed)
https://api.aiappsapi.com/XXX/leadgen/submitapplication

Required Fields
Field NameField KeyNotes
Application ID applicationID Numeric index of the application in your leadgen configuration.
Answers answers Object keyed by page index, each containing question answers. Same format as survey answers.

Get All Vertical Offers

command: getoffers
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Returns all active offers tagged with a given vertical. Use this to retrieve the list of available offers for a specific category or market vertical. Only offers with an active status are returned.
POST App Command URL
https://api.aiappsapi.com     app: leadgen     command: getoffers
This command is only available as an App Command. It is not available as a direct mode/webhook URL.

Required Fields
Field NameField KeyNotes
Vertical ID verticalID Numeric index of the vertical. Returns all active offers assigned to this vertical.

Get Lead Record

command: getleadrecord
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Returns the full lead profile for a given record ID. The record includes all stored contact fields, custom data, and a history of which offers the lead has completed.
POST App Command URL
https://api.aiappsapi.com     app: leadgen     command: getleadrecord
This command is only available as an App Command. It is not available as a direct mode/webhook URL.

Required Fields
Field NameField KeyNotes
Record ID recordID The lead's email address (primary key). Must be at least 6 characters.

Offer Path

command: offerpath
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Single command for managing offer path state, used primarily by the AI Chatbot for conversational lead collection. Handles both state retrieval and updates in one call. If a field name and value or skip flag is provided, processes the update first, then always returns the current path state: the next offer to present, which fields are still missing, or a completion flag when all offers are done.
POST App Command URL
https://api.aiappsapi.com     app: leadgen     command: offerpath
This command is only available as an App Command. On hosted websites, offer paths are managed automatically through the form submission and redirect flow.

Required Fields
Field NameField KeyNotes
Offer Path ID offerpathID Numeric index of the offer path in your leadgen configuration.
Optional Fields
Field NameField KeyNotes
Field Name fieldName Name of the lead field being submitted (e.g. email, fname, c0). When provided with fieldValue, updates the lead data and checks if the current offer can be auto-submitted.
Field Value fieldValue Value for the field specified by fieldName.
Skip skip Set to 1 to skip the current offer and move to the next one in the path.